What is the story about?
As 2025 unfolds, Indian travellers are increasingly seeking coastal escapes that offer more than just sun and sand. According to recent data, beach destinations
are leading the way in search trends, reflecting a shift towards immersive and culturally rich travel experiences.
Goa: The Ever-Popular Choice
Goa continues to dominate the domestic beach scene, with nearly a 50% surge in searches. While the state's iconic beaches remain popular, travellers are venturing beyond the usual spots to explore hidden villages, artisanal trails, and cultural heritage sites. This trend is supported by initiatives like the "Goa Unseen" digital guidebook, launched in collaboration with the Goa Tourism Department, which highlights lesser-known gems and encourages slow, experiential travel.
Puri and Puducherry: Rising Stars
Other Indian coastal destinations are also gaining traction. Puri in Odisha, known for its spiritual significance and vibrant beach life, recorded over a 40% growth in searches. Puducherry, with its blend of colonial heritage and coastal charm, saw a nearly 35% rise in interest. These destinations offer a unique mix of culture, history, and natural beauty, appealing to travellers seeking diverse experiences.International Shores: Capri, Langkawi, and Beyond
On the international front, Italy's Capri tops the list, attracting Indian travellers with its stunning landscapes and rich history. Other Italian destinations like Palermo, Naples, and Venice also feature prominently. Southeast Asian locales such as Langkawi and Colombo remain popular due to their proximity and tropical appeal. Interestingly, Batumi in Georgia has emerged as a trending destination, drawing interest with its beaches, nightlife, and architecture.A Shift Towards Experiential Travel
The growing interest in these destinations reflects a broader trend towards experiential travel. As Amanpreet Singh Bajaj, Country Head, India & Southeast Asia at Airbnb, notes, "Indian travellers are reshaping what a beach holiday means. It’s no longer just about sun and sand; it’s about discovering local stories, engaging with communities, and finding places that feel personal and inspiring."
As the year progresses, it is clear that Indian travellers are embracing a more conscious and enriching approach to beach holidays, seeking destinations that offer authentic experiences and deeper connections.
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