What's Happening?
Criterion, the studio known for developing the Need For Speed series, has been officially rebranded as 'A Battlefield Studio' by Electronic Arts (EA). This change raises questions about the future of the Need For Speed franchise, as Criterion shifts its focus to supporting the Battlefield series, particularly the upcoming Battlefield 6. EA has paused development on the next Need For Speed title, although the company assures fans that the franchise is not dead. Criterion has been a key developer for Need For Speed since 2010, but recent restructuring within EA has redirected its resources towards Battlefield.
Why It's Important?
The rebranding of Criterion as 'A Battlefield Studio' signifies a strategic shift in EA's priorities, focusing on the Battlefield series over Need For Speed. This move reflects the competitive nature of the gaming industry, where resources are often allocated to projects with higher potential returns. The uncertainty surrounding Need For Speed's future highlights the challenges faced by long-standing franchises in maintaining relevance and market share. Fans of the series may be concerned about the potential loss of a beloved franchise, while EA's decision underscores the importance of adapting to changing market dynamics.
