What is the story about?
What's Happening?
Globoplay, Brazil's largest video streaming platform owned by Globo, has partnered with Harmonic to enhance the live streaming of the 2025 Campeonato Brasileiro Série A, Brazil's premier football championship. Harmonic's VOS360 Media SaaS technology is being used to provide low-latency streaming, ensuring high video quality and near-real-time viewing experiences for over 300 matches across 38 rounds. This collaboration aims to deliver broadcast-grade performance at scale, with Globo leveraging Harmonic's cloud flexibility and DevOps support to captivate football fans with superior live sports streaming experiences.
Why It's Important?
The partnership between Globoplay and Harmonic is significant as it highlights the growing demand for high-quality live sports streaming in one of the world's most passionate football markets. By utilizing advanced streaming technology, Globo is setting a new benchmark for premium sports streaming delivery, which could influence other broadcasters and streaming platforms to adopt similar technologies. This move also underscores the importance of technological innovation in enhancing viewer experiences and maintaining competitiveness in the rapidly evolving digital media landscape.
What's Next?
Harmonic plans to showcase its innovative streaming solutions at upcoming industry events, including SET Expo 2025 in Sao Paulo and IBC2025 in Amsterdam. These demonstrations will likely attract attention from other media companies and service providers interested in adopting similar technologies for their streaming services. As Globo continues to enhance its streaming capabilities, it may explore further collaborations or technological advancements to maintain its leadership in the Brazilian market.
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