What is the story about?
What's Happening?
Volkswagen has launched a subscription-based power upgrade for its ID.3 Pro electric vehicle. Owners can enhance their vehicle's performance for €18.90 (US$221.10) per month or a one-time payment of €629. The upgrade boosts output from 150 kW to 170 kW, improving acceleration from 7.6 to approximately 7.1 seconds for 0-100 km/h.
Why It's Important?
Volkswagen's move to offer performance upgrades via subscription reflects a shift in automotive business models towards software-based enhancements. This approach could influence consumer expectations and purchasing decisions, potentially leading to increased revenue streams for automakers. It also highlights the growing importance of software in vehicle performance and customization.
What's Next?
Other automakers may follow Volkswagen's lead, offering similar subscription-based upgrades to capitalize on software-driven vehicle enhancements. This trend could lead to new regulatory considerations regarding software updates and vehicle safety standards.
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