HERE Technologies Focuses on Building Trust in Self-Driving Technology

What's Happening?

Remco Timmer, SVP Product Management and Head of Automotive Solutions at HERE Technologies, has emphasized the importance of building trust in self-driving technology. The company is focusing on the role of mapping and Advanced Driver Assistance Systems (ADAS) in developing autonomous vehicles. Timmer highlighted that public trust is crucial for the adoption of self-driving cars, as only 27% of people currently feel comfortable with the technology. HERE Technologies is working on enhancing transparency and communication between vehicles and drivers to foster trust and acceptance.

Why It's Important?

Building trust in self-driving technology is essential for its widespread adoption and integration into everyday life. As autonomous vehicles promise improved safety and efficiency, gaining public confidence is crucial to realizing these benefits. The development of reliable mapping and ADAS systems can help bridge the gap between human drivers and machines, ensuring smoother and safer rides. This trust-building process is vital for the automotive industry, which stands to gain significantly from the successful deployment of autonomous vehicles.

What's Next?

HERE Technologies plans to continue developing its mapping and ADAS systems to enhance transparency and communication. The company aims to gradually introduce autonomy features, starting with systems like Intelligent Speed Assistance, and progressing towards higher levels of autonomy. Educating drivers on how these systems work and ensuring clear communication of vehicle intentions are key steps in building trust. The company will also focus on using maps to provide contextual awareness and improve the performance of self-driving systems.