What's Happening?
Nexon, a South Korean publisher, is investigating claims that AI-generated ads featuring streamers were used to promote their game, The First Descendant, on TikTok. These ads, which appeared to use AI to create likenesses of streamers, have raised questions about the authenticity and consent involved. Streamer DanieltheDemon has publicly stated that his likeness was used without permission, prompting Nexon to issue a statement acknowledging 'irregularities' in their TikTok Creative Challenge program. The company is working with TikTok to review the situation and ensure compliance with copyright standards.
Why It's Important?
The use of AI in advertising without proper consent could have significant legal and ethical implications for Nexon and TikTok. This situation underscores the need for robust copyright protection and ethical guidelines in digital content creation. It also highlights potential vulnerabilities in social media platforms' content approval processes, which could lead to increased scrutiny and regulatory oversight. The incident may influence how companies utilize AI in marketing, affecting industry standards and practices.
What's Next?
Nexon is conducting a thorough investigation with TikTok to understand how these ads were approved and to rectify any issues. The findings could lead to changes in TikTok's content verification processes and impact future marketing strategies. Content creators and digital rights organizations may advocate for stronger protections against unauthorized use of personal likenesses, potentially influencing policy and industry standards.
