What is the story about?
What's Happening?
Hasselblad has launched the X2D II 100C, a 100-megapixel medium format camera featuring continuous autofocus, HDR workflow, and 10-stop image stabilization. This model addresses previous complaints about autofocus in Hasselblad cameras and includes deep learning-based subject detection. The camera also boasts design improvements, including a joystick for menu navigation and a brighter rear display. The X2D II 100C is priced at $7,399 and offers enhanced dynamic range and stabilization capabilities.
Why It's Important?
The introduction of continuous autofocus and HDR capabilities in the X2D II 100C marks a significant advancement in medium format photography. These features enhance the camera's appeal to professional photographers seeking high-quality images with improved focus and dynamic range. Hasselblad's innovations may influence industry standards and encourage competitors to develop similar technologies.
What's Next?
The X2D II 100C's release may prompt other camera manufacturers to enhance their autofocus and HDR technologies. Professional photographers may consider upgrading to this model for its advanced features. Hasselblad's continued focus on innovation suggests future models may offer even more sophisticated capabilities.
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