Caitlin Clark has signed a multi-year deal with Dick’s Sporting Goods and Foot Locker, becoming the first individual athlete to partner with either brand.
As part of the partnership, Clark will work with both brands on custom promotions to support her signature footwear, apparel, and product lines. She will also participate in various activations and community events for both sports retailers.
“Dick’s Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said in a statement to CNBC Sport. “Being the first-ever brand partner for both of them and Foot Locker is a really special full-circle moment.″
This also marks the first joint-brand athlete partnership between Dick’s and Foot Locker under Dick’s Inc.,
as both Dick’s Sporting Goods and Foot Locker have previously worked with athletes on marketing campaigns, in-store events, and other ventures but never at the brand level.
We’re live at the Caitlin Clark/Dick’s/Foot Locker Event pic.twitter.com/LybV4Sy0Li
— CNBC Sport (@CNBCSport) November 4, 2026
As the three-time WNBA All-Star enters her fourth professional season in Spring 2027, she remains one of the most globally recognized athletes, with seemingly limitless marketability.
As for her next Caitlin 1 shoe, Clark is set to release the "Cave Stone" and "Ice Cold" colorways later this month.
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This article originally appeared on Hawkeyes Wire: Caitlin Clark signs partnership with Dick's Sporting Goods, Foot Locker
