Florida has announced a new corporate partnership that will rename the basketball arena inside the Stephen O. O'Connell Center. The university will expand commercial and name, image and likeness opportunities across Gators athletics. The history-making deal helps UF continue to invest heavily in athletics facilities.
Exact financial terms have not been disclosed, but the Orlando Sentinel reports it as the most lucrative naming-rights deal in college sports history. Exactech Arena will become Tower Hill Arena, following the agreement between the University Athletic Association and Tower Hill Insurance. The contract runs through June 30, 2031, with an option to extend through June 2036.
Men's basketball, women's basketball, volleyball and gymnastics
will compete in the venue. The partnership includes potential student-athlete NIL activations, digital advertising, hospitality and VIP experiences. While the teams play their games at Donald R. Dizney Stadium, Tower Hill will provide dedicated support for the Florida men's and women's soccer programs.
Exactech's 10-year agreement was worth $5.9 million and expired in 2026.
Tower Hill has maintained a presence in Gainesville since 1980.
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This article originally appeared on Gators Wire: Florida announces major naming-rights deal for O'Connell Center
