The backlash and fallout from the Sydney Sweeney Novig ad hasn't stopped at all. The company's CEO has defended her, but there was also a chorus of women athletes who hit back, not to mention endless commentary online.
Sweeney herself has responded to the controversy, and now we have another brand that's using the conversation for an ad campaign of its own. Powerade took the Novig "Just Sports" campaign and turned it into "Never Just Sports."
Why did Powerade go in that direction?
“When the conversation around how women are portrayed in sports started to pick up," said Powerade senior director of brand marketing in a statement to Inc., "we felt it was important for Powerade to share our perspective and reinforce what’s always been at the heart
of our brand: athletes."
You can see the focus is indeed on athletes:
Powerade's ads come after a new Sydney Sweeney Novig ad dropped
There's a new ad in which Sweeney talked about how "There are grown men making spreadsheets to bet on what color underwear I'm wearing." So the conversation around this campaign may not end anytime soon.
This article originally appeared on For The Win: Powerade dives head-first into Sydney Sweeney Novig controversy with response
