Watch: Curry Brand gives behind-the-scenes look at building new apparel line

After 13-years with Under Armour, Steph Curry became a sneaker free agent during the 2025-26 season. During his sneaker free agency tour, the Golden State Warriors point guard wore a flurry of different sneakers on the court, including different Nike signatures including, Kobes, Sabrinas and Books. Curry also wore different Adidas pairs, AE 1s and 2s, along with Reeboks, Antas and Pumas.

When it came time to put pen to paper, Curry inked a mega partnership deal with Li-Ning. While Curry will likely have some new kicks coming to the court for the 2026-27 season, the two-time MVP and Li-Ning are also teaming up for new Curry Brand apparel.

While on his current China Tour, Curry stopped by Li-Ning's headquarters. While meeting with his new brand

partner, Curry and Li-Ning shared a behind-the-scenes video of the two working on new apparel. The video showed Curry getting fitted along with different tests for his new Curry Brand apparel line.

Via @jinthirty on X:

Curry Brand on TikTok:

“A look behind the process as we build what's next in apparel.” 👀 pic.twitter.com/FyNUC510tK

— aly ✶ (@jinthirty) September 14, 2026

Curry Brand on TikTok:

“Inside the details that go into getting the fit just right.” pic.twitter.com/ejtdoko3fv

— aly ✶ (@jinthirty) September 14, 2026

Curry Brand on IG:

“Every detail matters. Testing, feedback and building what’s next with Li-Ning.” pic.twitter.com/5cf8oJenfy

— aly ✶ (@jinthirty) September 12, 2026

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This article originally appeared on Warriors Wire: Watch: Curry Brand gives behind-the-scenes look at building new apparel line