Coach K Court and Cameron Indoor Stadium will have a new look when the 2026-27 college basketball season begins, Duke announced on Monday.
The logo for Edward Jones, which has become the wealth management partner of Duke University, will be visible on the court for all basketball and volleyball games.
"We're really excited. This is a huge deal and absolutely the right partner for us to just put their logo on the court and really jump into a relationship with," Duke's Vice President and King-Compton Families Director of Athletics Nina King told ESPN. "The college athletics model economically is certainly evolving and we have to evolve with it."
Edward Jones will also provide financial classes and counseling for student-athletes, a massive priority
in the NIL era. At the same time, Duke joins other powerhouse programs such as North Carolina and UConn, among others, with a corporate logo on its home court.
For King, it was about finding the perfect partner.
"We weren't going to do this until we found somebody that we felt like was a great fit for Duke athletics and Duke University, frankly," King said. "A company that has the values and mission alignment with Duke University that can benefit our Duke community, not just Duke student athletes."
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This article originally appeared on Duke Wire: Cameron Indoor Stadium to display Edward Jones logo on court
