Callaway Golf has cut ties with YouTube golf group Good Good following a controversial advertisement promoting a collaboration between the two brands on a new driver. The video showed Good Good's Garrett Clark shoving a woman to the ground when she went to grab the driver out of his bag.
Callaway released a statement Thursday explaining its reasoning behind ending the brand partnership: "Over the last several days, we have reflected deeply on the hurt and disappointment caused by the video we reposted. We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable
and should never be trivialized, normalized, or used as entertainment."
Ah man, someone must have accidentally deleted the post. Don’t worry Good Good, I’ll reupload your @CallawayGolf ad! pic.twitter.com/I4GwzBmUOJ
— Jay Don Takes (@Skulledwedge) August 22, 2026
The statement went on to say that Callaway's "content review process was not comprehensive enough" and the company has taken "appropriate internal corrective actions."
Callaway is also committing $1 million to "support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts." Read the full statement here.
The video, posted on August 21, drew widespread backlash among golf fans and social media at large, prompting Good Good to delete it. In the wake of the public reaction, Golf Galaxy and Dick's Sporting Goods removed all Good Good merchandise from its stores and online retail platforms. Golf Galaxy was also set to be the presenting sponsor of Golf Channel's Big Break reboot in conjunction with Good Good, but the Aug. 25 premiere was delayed after Golf Galaxy requested its branding be removed from the show.
Good Good initially issued a short statement Saturday apologizing for the ad, then on Wednesday night, Clark posted a video that's more than eight minutes long, in which he said, "I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did. This is not at all what we stand for, the way this ad was received, is not how Good Good is, and it's not what we stand for. I want everyone to know that I don't support [domestic violence] or abuse or any of that to any, of any kind." Clark went on to explain that the advertisement was supposed to be a sort of spoof on the popular 2026 horror movie "Obsession."
— Garrett Clark (@gm__golf) August 26, 2026
Good Good is the title sponsor of a new FedEx Cup Fall event set to take place Nov. 12-15 at Omni Barton Creek Resort in Austin, Texas, but PGA Tour CEO Brian Rolapp did not seem thrilled about the YouTube Golf brand's advertisement snafu or its response to the subsequent fallout.
Rolapp said during a news conference Tuesday at the Tour Championship that the video was "concerning," that Good Good's "initial response was disappointing," and that the situation is "fluid." The Tour has not yet provided an official update on the status of the Good Good Championship, but PGA Tour Superstore joined Dick's and Golf Galaxy in removing the brand's merchandise from its store.
Good Good's official channel has 2.13 million subscribers and the group has grown into the foremost YouTube golf brand since its inception in 2020.
Nick Stavas is a digital producer and commerce writer for Golfweek. Follow him on X/Twitter (@nickstavas).
This article originally appeared on Golfweek: Callaway Golf cuts ties with Good Good following controversial ad
