The Barcelona soccer team, one of the world's most renowned clubs, had a new look for its El Clásico match against Real Madrid on Sunday, Oct. 25.
The La Liga champion featured its traditional blue and red kit, but its sponsor will be replaced by one word: "GOLF."
Barcelona wasn't advertising that sport with clubs and a tiny white ball, but instead will be showcasing the logo of rap superstar Tyler, The Creator.
In 2011, Tyler founded GOLF WANG, a streetwear and fashion brand. The company is often shortened to "Golf" on its apparel.
As part of its sponsorship with Spotify, Barcelona has featured kits with logos from Karol G, Ed Sheeran, Travis Scott, Rosalía, Coldplay, The Rolling Stones and Drake.
But this collaboration is slightly different. For
the first time, Barcelona has handed the artist complete creative control of the capsule collection.
Lamine Yamal and the men's team wore it during the rivalry game on Oct. 25 at Camp Nou. The match was the first Clásico fixture broadcast on ABC, and Real Madrid won, 2-1.
As with previous editions, there are 1,899 GOLF WANG jerseys available for purchase to commemorate the year Barcelona was established.
The full collection includes jerseys, jackets, T-shirts, hoodies, a water bottle, pin and sticker.
“Every jersey takeover we've done has pushed us somewhere new, but this one feels different," said Marc Hazan, Spotify's senior vice president of marketing and partnerships.
"Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey. From the campaign visuals and collection to the immersive event in Barcelona, every element is rooted in GOLF WANG’s brand world, making this one of our most exciting collaborations with FC Barcelona yet.”
This article originally appeared on USA TODAY: Why did it say the word 'GOLF' on a famous soccer team's jerseys?
