Golf Channel delayed the premiere of its Big Break reboot in conjunction with popular YouTube Golf group Good Good due to production updates required after a sponsor asked that its branding be removed from the show.
It has been widely reported by publications including Front Office Sports and Sports Business Journal that the company in question is Golf Galaxy, which was set to be the presenting sponsor of the new "Big Break x Good Good" series. The first episode was originally scheduled to air Tuesday night (August 25), but has been pushed back to September 1.
This all comes five days after Good Good posted a controversial ad promoting its collaboration on a new driver with Callaway, which depicted Good Good's Garrett Clark pushing a woman to
the ground when she tries to grab his driver. The video drew widespread backlash from golf fans and social media at large, prompting Good Good to delete it.
Ah man, someone must have accidentally deleted the post. Don’t worry Good Good, I’ll reupload your @CallawayGolf ad! pic.twitter.com/I4GwzBmUOJ
— Jay Don Takes (@Skulledwedge) August 22, 2026
Then on Tuesday evening, fans and media began to notice that all Good Good-branded products had been removed from Golf Galaxy's website. Skratch's Claire Rogers also reported that she received a message from an employee of a brick-and-mortar Golf Galaxy location who was ordered to immediately pull all Good Good items from the shelves. Golf Galaxy's parent company, Dick's Sporting Goods, also removed Good Good merchandise. As of Wednesday morning, the Good Good driver was nowhere to be found on Callaway's online retail platform, either.
Good Good is the title sponsor of a new FedEx Cup Fall event set to take place Nov. 12-15 at Omni Barton Creek Resort in Austin, Texas, but PGA Tour CEO Brian Rolapp did not seem thrilled about the YouTube Golf brand's advertisement snafu or its response to the subsequent fallout.
"I think what we saw was concerning, is clearly not aligned with PGA Tour values," Rolapp said in a press conference Tuesday ahead of the 2026 Tour Championship at East Lake Golf Club in Atlanta. "We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better. I think we've seen some things this morning, we've had some conversations with them, so we'll continue to monitor and work with them going forward. But no, we were disappointed with what we saw."
Good Good's initial statement, issued on Saturday, said the following: "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is out mission going forward."
Callaway CEO Chip Brewer released a statement of his own Tuesday, which read, in part, "While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made and we are taking the matter very seriously."
Golfweek reached out to Callaway on Wednesday morning for comment on the status of its partnership with Good Good but has not received a response.
Nick Stavas is a digital producer and commerce writer for Golfweek. Follow him on X/Twitter (@nickstavas).
This article originally appeared on Golfweek: Golf Galaxy removes Good Good products, Golf Channel delays 'Big Break x Good Good' premiere
