Brian Rolapp is disappointed with Good Good Golf.
The PGA Tour's CEO was asked myriad questions during his press conference Tuesday ahead of the 2026 Tour Championship at East Lake Golf Club, but a few of them were centered around Good Good and its now-deleted commercial that came out last week.
In the video, Good Good's Garrett Clark sees a woman reaching for his driver, runs at her and shoves her to the ground. Standing over her, he threatens her by saying, “Do not touch my new driver.” There has been immense online backlash from the golf community, which resulted in the ad being deleted and Good Good, Callaway and the PGA Tour releasing statements. Callaway's CEO released a follow-up statement late Monday night.
Good Good Golf is one of the
most popular golf YouTube channels and brands on the market, so much so it's sponsoring the PGA Tour's Good Good Championship, which will debut in November during the FedEx Cup Fall at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas.
However, when asked about it Tuesday, Rolapp suggested that sponsorship may not happen. He was asked whether Good Good took enough accountability for the commercial, which it produced.
"I think initially no," Rolapp said. "I think what we saw was concerning, is clearly not aligned with PGA TOUR values. We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better. I think we've seen some things this morning, we've had some conversations with them, so we'll continue to monitor and work with them going forward. But no, we were disappointed with what we saw."
Callaway and Good Good Golf's partnership started in 2023, and last fall is when Good Good Golf and the PGA Tour announced sponsorship of the event in Austin.
But Rolapp was asked again later whether the video would have an effect on their participation as sponsor of the fall event. His answer was ominous.
"I think I mentioned before, it's a bit of a fluid situation," Rolapp said. "We were disappointed at first. It sounds like in the last 24 hours they've made some progress. We'll continue to monitor the situation and see how it develops."
Cameron Jourdan is an assistant editor of Golfweek, covering college and amateur golf, the PGA Tour and plenty more. Follow Cameron on X/Twitter (@Cam_Jourdan) or Instagram (@GolfweekJourdan).
This article originally appeared on Golfweek: Brian Rolapp calls Good Good's sponsorship of PGA Tour fall event a 'fluid situation'
