Longtime Acushnet executive Peter Broome died Wednesday after a battle with amyotrophic lateral sclerosis (ALS). He was 66.
A devoted husband, father, grandfather and friend, Broome leaves behind a legacy defined by family, friendship, generosity and a lifelong love of the game of golf.
Born April 19, 1960, and raised in Montreal, Canada, Broome discovered golf at an early age and began building the foundation of his career as a junior member at Royal Montreal Golf Club and Mount Bruno Country Club.
Influenced by his father and former Royal Montreal head professional Bob Hogarth, Broome developed a deep appreciation for the role golf professionals play in the game. He followed a similar path, working as an assistant professional at several Montreal-area
clubs while attending McGill University.
After earning his degree, Broome joined Acushnet in 1993, beginning a career that spanned nearly three decades with Titleist and FootJoy. He eventually relocated to the United States and worked from the company's Fairhaven, Massachusetts, headquarters. Broome retired in 2022 as senior vice president of Titleist brand management and industry relations. In that role, he oversaw partnerships and communications with key industry stakeholders, including the PGA of America, PGA Tour and golf's governing bodies, while also helping lead the company's operations in Canada and Latin America.
Diagnosed with ALS in August 2024, Broome confronted the disease with courage and dignity. While the illness gradually robbed him of many physical abilities, it never diminished his character, devotion to family or desire to help others. With the support of family and close friends, he helped establish the ALS Bridge Foundation, which works to accelerate research funding and expand access to ALS clinical trials. The foundation has already made a $1 million gift to ALS research at Massachusetts General Hospital and the Sean M. Healey & AMG Center for ALS.
Broome's contributions to the game were recognized by the PGA of America, PGA of Canada and Golf Canada. In 2025, he was named an honorary member of the PGA of America, becoming just the 13th person to receive the honor in the organization's history. The distinguished group of honorary members includes three U.S. presidents and entertainer Bob Hope. Mentoring PGA professionals throughout their careers was one of Broome's greatest passions, and many of those he mentored became lifelong friends.
Last month, Broome was inducted into the Canadian Golf Hall of Fame, an honor that meant the world to him. Although he spent much of his professional career in the U.S., he remained connected to his Canadian roots and to the game in his home country. Being recognized by the nation where his love for golf began ranks as one of the proudest moments of his life and career.
Despite his many accomplishments in golf, Broome's greatest source of pride and joy was his family. Alongside his beloved wife, Sandy, he built a life filled with love, laughter and cherished memories. He was a proud father to Valerie (Jon), Matthew (Caroline) and Brad (Juliette), and a loving grandfather to Peter, George and Jack.
Broome was admired not only for his leadership and contributions to the game, but also for his humility, integrity and genuine interest in others. He often said there were "no strangers in golf, only friends who haven't met yet," a philosophy he embodied throughout his life.
In lieu of flowers, the family asks that donations be made to the ALS Bridge Foundation in Broome's honor. They remain committed to carrying forward his mission of helping others affected by ALS and advancing the search for a cure.
This article originally appeared on Golfweek: Peter Broome, former Acushnet exec and Canadian Golf Hall of Fame inductee, dies at 66
