Good Good Golf will not sponsor a PGA Tour event this fall.
The Tour announced Good Good's decision to step away as sponsor of the event set to take place Nov. 12-15 at Omni Barton Creek Resort, Austin, Texas. The decision stems from acontroversial advertisement that Good Good posted to social media last week.
"We agree with [Good Good's] decision to use this time to focus on their organization and the work ahead," the Tour said in a statement. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."
Statement from the @PGATOUR on Good Good Golf pic.twitter.com/UULsey16aj
— PGA TOUR Communications (@PGATOURComms) August 27, 2026
The tournament will continue as scheduled, though a sponsor will be announced at a later date.
Earlier this week, PGA Tour
CEO Brian Rolapp said during a news conference at the Tour Championship the video was "concerning," that Good Good's "initial response was disappointing," and the situation is "fluid."
The video, posted on August 21, showed Good Good's Garrett Clark shoving a woman to the ground when she went to grab the driver out of his bag. It drew widespread backlash among golf fans and social media at large, prompting Good Good to delete it.
In the wake of the public reaction, Golf Galaxy and Dick's Sporting Goods removed all Good Good merchandise from its stores and online retail platforms. Golf Galaxy was also set to be the presenting sponsor of Golf Channel's Big Break reboot in conjunction with Good Good, but the Aug. 25 premiere was delayed after Golf Galaxy requested its branding be removed from the show. On Thursday, Callaway announced it has ended its brand partnership with Good Good.
Late Wednesday night, Clark released a video on social media apologizing for the incident.
Good Good's official channel has 2.13 million subscribers and the group has grown into the foremost YouTube golf brand since its inception in 2020.
Cameron Jourdan is an assistant editor of Golfweek, covering college and amateur golf, the PGA Tour and plenty more. Follow Cameron on X/Twitter (@Cam_Jourdan) or Instagram (@GolfweekJourdan).
This article originally appeared on Golfweek: Good Good withdraws as PGA Tour event sponsor in wake of advertisement backlash
