Lamar Jackson loves giving back to youth, and the former Heisman Trophy winner and two-time MVP is expanding his influence beyond the football field through a partnership designed to make education more engaging for the next generation. The Baltimore Ravens quarterback announced a partnership with Klassy, an upcoming K-12 learning platform that combines academic lessons with culturally relevant stories, games, and immersive digital worlds.
“I’ve been working on something different for the next generation,” Jackson wrote in a sponsored social media post. “My own world is coming to Klassy, and I’m only the beginning.”
Klassy describes its product as cinematic, standards-aligned learning designed to feel more like a game than a traditional lesson.
The platform will include interactive 3D worlds, personalized tutoring, academic missions, and rewards tied to a student’s progress.
Jackson’s portion of the platform will include a football-themed world with games and challenges connected to grade-level academic standards. Klassy plans to begin with fifth-grade fractions before adding more subjects and grade levels through future releases.
I’ve been working on something different for the next generation. My own world is coming to KLASSY, and I’m only the beginning. We’re bringing culture, storytelling, and learning together in a whole new way. #KlassyPartner #Ad pic.twitter.com/TFnO2q86sp
— Lamar Jackson (@Lj_era8) September 9, 2026
The partnership was initially announced at Cannes Lions. Early access isn't available yet, but parents and legal guardians can join a waitlist through the company’s website.
“Whatever your dreams are, whatever you want to be in life, you can be it,” Jackson said.
Klassy is also holding a referral competition for adults who join the waitlist. The person generating the most verified referrals will receive two tickets to a Ravens home game, airfare, hotel accommodations, and one year of access to the platform. The competition ends Dec. 1. The two-time NFL MVP has built his career by succeeding outside traditional expectations. His partnership with Klassy will use that experience to encourage students to learn confidently and embrace their individual paths.
This article originally appeared on Ravens Wire: Lamar Jackson partners with Klassy on cinematic education for K-12 students
