Baltimore Ravens All-Pro safety Kyle Hamilton has added another major achievement to his growing résumé, signing an endorsement deal with New Balance as the company continues to expand its presence in professional football.
New Balance officially announced the partnership Thursday, making Hamilton one of the newest additions to an athlete roster that includes Buffalo Bills quarterback Josh Allen, Arizona Cardinals wide receiver Marvin Harrison Jr., running back Jeremiyah Love, defensive end Chase Young, and quarterback Jalen Milroe. Hamilton will become one of the company's leading defensive representatives, helping develop football footwear, appearing in marketing campaigns, and participating in community initiatives.
The partnership represents
another major endorsement opportunity for one of the NFL's most versatile defensive players.
Safety first.
— New Balance (@newbalance) November 5, 2026
Welcome to the New Balance family, Kyle Hamilton. pic.twitter.com/rocmFLhnMw
Kyle Hamilton joins New Balance's growing NFL roster
Hamilton, a two-time first-team All-Pro selection, will wear the New Balance Rev iQ, a performance cleat designed for skill-position players that emphasizes speed, support, and control. His role will extend beyond wearing the company's products during games. New Balance plans to use Hamilton's experience and understanding of defensive football to help guide future footwear innovation, giving the Ravens safety an opportunity to influence products designed for NFL players.
"I've always been interested in how footwear impacts performance at the highest level," Hamilton said in the company's announcement.
Hamilton also expressed excitement about contributing to the company's football division and supporting communities that have played important roles in his development. New Balance has continued increasing its investment in football, adding prominent NFL players to a portfolio that already includes high-profile athletes across several professional sports.
Adding Hamilton gives the company another established defensive star alongside its growing collection of offensive players.
Hamilton's accomplishments continue to grow
Baltimore selected Hamilton with the No. 14 overall pick in the 2022 NFL draft after a standout college career at Notre Dame. Since arriving in Baltimore, the 6-foot-4 safety has developed into one of the league's most complete defensive players, combining coverage ability with the versatility to line up at several positions.
Hamilton has earned three consecutive Pro Bowl selections, two first-team All-Pro honors and one second-team All-Pro selection during his first four NFL seasons. Local media also named him the Ravens' 2025 team MVP. His ability to operate near the line of scrimmage, cover tight ends and receivers, and contribute as a pass rusher has made him essential to Baltimore's defensive identity.
Hamilton's value extends beyond traditional statistics, as opposing offenses must account for his positioning and versatility before the snap.
That combination of production, recognition, and marketability has made him one of the NFL's most recognizable young defensive stars.
New Balance partnership will extend beyond football
Hamilton's agreement also includes opportunities to expand his charitable work, particularly his efforts to support military families and promote financial literacy among underserved young people in his hometown of Atlanta.
The company emphasized that Hamilton's commitment to community involvement was central to the partnership. Naveen Lokesh, New Balance's global director of sports marketing for American football and basketball, praised Hamilton's approach to preparation and his ability to impact games from multiple defensive positions. The agreement provides Hamilton with another platform to expand his influence while continuing to establish himself among the NFL's premier defensive players.
For Baltimore, the announcement adds another milestone to the career of a player who has become one of the franchise's most important building blocks.
This article originally appeared on Ravens Wire: Ravens All-Pro Kyle Hamilton signs endorsement deal with New Balance
