The Ravens and Cowboys have yet to take the field in Rio de Janeiro, but Baltimore has a substantial lead in one measure of Brazilian interest. An analysis by RotoGrinders counted 151,250 Google searches for the Ravens across Brazil ahead of Sunday’s game, compared with 66,970 for the Cowboys. That is roughly 2.26 Ravens searches for every Cowboys search in the study.
Baltimore led in each of Brazil’s 26 states and its Federal District. In the host state of Rio de Janeiro, the count was 11,000 for the Ravens and 6,300 for Dallas. São Paulo generated the largest totals for both teams: 41,200 Ravens searches and 20,200 Cowboys searches. Acre produced the widest per-capita gap, with 86.73 Ravens searches per 100,000 residents against 14.64 for Dallas —
nearly six to one.
The findings follow Ravens star quarterback Lamar Jackson joking about which team will be more popular in Brazil.
The Ravens have one more practice at their team facility today before leaving for Rio tonight.
— Jamison Hensley (@jamisonhensley) September 24, 2026
The players say they’re excited to play in Brazil, where they will face the Cowboys, aka “America’s Team,” or as Lamar Jackson puts it … pic.twitter.com/UhBD7cX2se
RotoGrinders also compared U.S. Census Brazilian-ancestry figures for the teams’ home markets. The Dallas metro area counted 1,757 residents in that category, more than twice the Baltimore metro area’s 729. That connection did not translate into a Cowboys lead in any Brazilian jurisdiction measured by the study.
Search volume measures curiosity, not ticket sales or team allegiance. It does, however, indicate which team has drawn more online attention before the NFL’s Sept. 27 game at Maracanã Stadium. For now, the Ravens hold a commanding lead in the searches. Sunday will settle the contest that counts.
This article originally appeared on Ravens Wire: Ravens dominate Brazil search interest ahead of Cowboys game in Rio
