This week, Chiefs Wire's Ed Easton Jr. spoke with Throne SPORT COFFEE Founder & CEO Michael Fedele.
In his interview with Easton Jr., Fedele discussed Throne SPORT COFFEE's growth and his close work with Kansas City Chiefs quarterback and investor Patrick Mahomes. He also discussed Mahomes becoming an investor in Throne SPORT COFFEE.
"Yeah, so I initially shared this concept with Patrick in 2023, and it resonated with him immediately. He drinks coffee multiple times a day in between activities," said Fedele. "The reality is, as a pro athlete specifically, all of these guys have practice games, travel, team meetings, production sessions, public relations, and family time. Important obligations, and many of them keep drinking coffee in between to
get ready for the next thing. One of our taglines is "Get going, Keep going."
All Throne SPORT COFFEE products are independently tested and NSF Certified for Sport to ensure quality, purity, safety, and ingredients that match the label, a non-negotiable for Mahomes.
"It's about sustaining the ability to have that natural caffeine and energy, so you can perform no matter what your game might be. Your game might be on the field or on the court," said Fedele. "Your game might be like mine: emails, Zooms, and running around all day. So the ability to tap into the ready-to-drink coffee consumer base, no matter what they're looking for- better-for-you, caffeine, or coffee- is absolutely there."
Throne SPORT COFFEE combines coffee, functional beverages, and sports nutrition, with 150mg of natural caffeine, 10g of protein, and B vitamins in each can, and is NSF Certified for Sport.
"I introduced it to Patrick. I shared samples with him, and I'm incredibly grateful he's on board as an investor, a marketing partner, and a genuine partner in building the business. Obviously, he's busy focusing on what needs to be done right now: leading the team, performing on the field, and hopefully accomplishing something special this year," said Fedele. "At the same time, whether it is feedback on product flavors and innovation, or meeting face-to-face with retailers, he's been a great member of our team. I'm incredibly grateful for his support of the brand, and he's passionate about everything he does, so you see that come to life. I'm grateful he brings that same passion and belief off the field. We're excited to have his support and, hopefully, keep taking this brand to the next level."
Mahomes is joined by nearly 20 professional athletes/influencers as investors in Throne SPORT COFFEE, including Alex Bregman, Breanna Stewart, Alex Touissant, Chris Brickley, and more.
"We're just getting started. We still have so much work to do, and beyond Patrick, partners are driving word-of-mouth from a retailer standpoint," said Fedele. "There are so many celebrity products and brands. We're incredibly proud to work with Patrick, and we have so many different marketing touchpoints for our brand. We plan to keep bringing it to life in 2027, 2028, and beyond. It's a lot of fun, and Patrick's a smart businessman and a great marketer."
All Throne Sport Coffee is made with premium Arabica beans for natural caffeine, bold, best-tasting flavors, and a signature formula that powers performance, increases focus, and boosts concentration.
"I always appreciate getting his (Mahomes) point of view on marketing avenues and the different partners or partnerships we could enter into to bring the brand to life," said Fedele. "I think in some interviews he's talked about if he weren't playing football, he'd want to be a sports agent in some way, shape, or form himself. Help guide the careers of clients, and I'm sure he'd be as amazing at that, or anything he chose to put his mind to, as he is obviously on the football field."
For more information, fans can join the conversation on social media at @sportcoffee on Instagram and TikTok, and via sportcoffee.com.
This article originally appeared on Chiefs Wire: Michael Fedele on Patrick Mahomes' role with Throne SPORT COFFEE
