It is a sign of the times ... literally. Advertisements dominate our daily viewing more than we may realize. Depending on the day, the average person will see between 4,000 and 10,000 advertisements. Ohio State fans will be adding one more to that list, as it was announced earlier today that the Buckeye Athletic Department has entered into an agreement with Chase Bank and will wear a jersey patch on all of its uniforms. The reported agreement will give OSU another $17 million to play with per year.
As you can imagine, there were some passionate responses to seeing the scarlet and gray uniform become a walking billboard. Some see it as a necessary evil in today's name, image and likeness arms race, while others, holding tight to tradition, were not
so forgiving. Some fan bases decided to get on their high horse only to find out their school made a similar deal just hours later. Love it or hate it, this is what collegiate sports are turning into.
As soon as the news broke, there was no shortage of opinions, and we're here to bring you some of the best.
It's just business for Ohio State and JPMorganChase
$17M/year for a jersey patch that fits in pretty well is just good business
— Ohio Divided (@BuckeyeNatty) July 28, 2026
Props to Ohio State
Buckeye Nation looms large
The value is higher than some NBA jersey patch deals. OSU’s deal also includes NIL opportunities for athletes. It’s believed to be one of the biggest non-apparel corporate deals in college sports.
— Pete Thamel (@PeteThamel) July 28, 2026
Oops - Ohio State sells
Ohio State is getting $17M per year for their jersey patch, meanwhile the entire Big 12 has to wear Monster energy logos for $20M per year spread across the entire conference. Brett Yormark got taken to the woodshed on that deal https://t.co/XBa5amaUKs
— LandonTengwall (@LandonTengwall) July 28, 2026
No Blue for Ohio State because ...
Sounds like Ryan Day had the same first thought every Buckeye fan would’ve had.
— The Buckeye Nut (@TheBuckeyeNut) July 29, 2026
He heard the Chase logo was going on the jerseys and said, “Absolutely not,” because he thought it was blue. 😂
Crisis averted.
🎥@10TV pic.twitter.com/OJrglCrqyQ
* asterisk
Everyone wants a jersey patch. 〽️ has long been associated with Walmart. pic.twitter.com/QxFOksgOtZ
— Ohio State 🅾️ H - ! 🅾️ (@Scarletjersey) July 28, 2026
Let's hope it doesn't come to this Buckeye fans
Coming soon to college football… pic.twitter.com/tqaLG3qi48
— Brad Powers (@BradPowers7) July 28, 2026
The rich get richer - ahem, Ohio State
Notre Dame’s recently announced deal with SoFi is currently the richest jersey patch sponsorship in college athletics (and the top one relevant to college football), ranging between $18-20 million annually for six years.
— EssentiallySports (@ES_sportsnews) July 29, 2026
Ohio State Buckeyes also announced a jersey patch… pic.twitter.com/fNsPI4Y8yg
Not your grandpa's Big Ten or Ohio State for that matter
This is why I think conferences are becoming obsolete. If Ohio State can generate $17M from a jersey patch, what’s stopping it from negotiating its own $70M+ media rights deal? At some point, the biggest brands won’t need conference affiliation as much as conferences need them.
— DroSports™ (@DroSports) July 28, 2026
Not so fast
Never deleting this app https://t.co/WXveSUcEG6 pic.twitter.com/zrLktxsKFA
— Official Ohio State DG (@DylanEveryday) July 28, 2026
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This article originally appeared on Buckeyes Wire: Ohio State social media reacts to buckeyes wearing a jersey patch
