Mitch Morse gave the NFL the best advertisement you can for the Buffalo Bills' new "Beer Horn" available at Highmark Stadium during the 2026 NFL season.
Officially called the Labatt Beer Horn, it's a novelty, horn-shaped drinking item, according to the Bills' website. It's a bit of a spinoff of the Buffalo Sabres' "Beer Sabre" that the Buffalo hockey team sold last year.
During the broadcast of the Bills' preseason finale against the Pittsburgh Steelers, Morse put the Beer Horn on display in the perfect manner.
Morse, a former Bills player and current team broadcaster, joined Steve Tasker and Andrew Catalan in the broadcast booth as an ambassador for Labatt. He showed off the new item in a manner many of them will be used in the future: by chugging
a beer out of it.
More information on buying a Beer Horn is still to come, but here is Morse chugging away:
🚨 THIS IS NOT A DRILL 🚨
— Buffalo Bills (@BuffaloBills) August 28, 2026
The @LabattUSA Beer Horn will debut at @HighmarkStadm this season.
Cheers, @M_Morse_IGC! #BillsMafia pic.twitter.com/wdkFcqQrw0
This article originally appeared on Bills Wire: Did you see Mitch Morse chugged a beer during the Bills' preseason finale? (video)
