Start off your game day and breakfast right ahead of the Buffalo Bills (3-0) facing the New England Patriots (1-2) in Week 4.
Three decades after the original Flutie Flakes which dawned the face of former Bills legend, quarterback Doug Flutie, graced shelves after local grocery stores, they are making a comeback in 2026.
Flutie announced this week that Flutie Flakes are returning once again and proceeds will benefit the Doug Flutie Jr. Foundation for Autism. Flutie Flakes have previously come back to stores to support the foundation in the past.
The original Flutie Flakes sold 3.5 million boxes in 1998 and will be available again at select Tops Markets on Sunday, Oct. 4.
To celebrate the occasion, Flutie himself is back in western New York this
weekend. Flutie will be honored by the Bills prior to kickoff on Sunday against the Patriots as the Bills' "Legend of the Game."
Flutie speaking on the latest Flutie Flakes launch can be found in the clip below:
Flutie Flakes are back on store shelves to support the Doug Flutie Jr. Foundation for Autism! We spoke to @DougFlutie and his business partner Ty Ballou on what it means to see the cereal back in stores. @news4buffalo pic.twitter.com/FofQFzjeMh
— Jeff Preval (@JeffPrevalTV) October 2, 2026
Bills Wire will continue to provide updates throughout the 2026 NFL season.
This article originally appeared on Bills Wire: Flutie Flakes are back, how to buy the iconic Bills cereal
