Face of Bills QB Josh Allen coming to downtown Buffalo again

Buffalo Bills quarterback Josh Allen is going to have his face draped across a building in downtown Buffalo once again. The city of Buffalo's zoning board has approved another Gatorade advertisement featuring Allen's face will appear on the side of the Statler Hotel on Delaware Ave. The 110-by-120-f

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What is the story about?

Buffalo Bills quarterback Josh Allen is going to have his face draped across a building in downtown Buffalo once again.

The city of Buffalo's zoning board has approved another Gatorade advertisement featuring Allen's face will appear on the side of the Statler Hotel on Delaware Ave.

The 110-by-120-foot new banner will hang at the statler along Delaware Avenue, facing Niagara Square.

In 2024, a similar advert was hung in the same position. There was also a 30-second Gatorade commercial created relating to that ad.

That first time, the Allen ad was up for a month. The 2026 version will be fully displayed for the first time on Thursday and will remain up for just two weeks this time.

Check out the advertisement being put up this week right here:

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Wire will continue to provide updates throughout the 2026 NFL season.

This article originally appeared on Bills Wire: Face of Bills QB Josh Allen coming to downtown Buffalo again