The Boston Celtics announced a new partnership with Total Mortgage today via a press release circulated to the media, sharing the news that Total Mortgage will serve as the Official Mortgage Partner of the team for the coming 2026-27 NBA regular season. This collaboration unites two organizations that have strong ties to the greater New England region, a dedication to the communities that they serve, and a mutual goal of continually improving their standards.
Total Mortgage and the Celtics are teaming up for the Home Assist campaign, to run throughout the season, per the release. This initiative reportedly aims to showcase their dedication to promoting safe, affordable housing. For every assist made by the Celtics during the 2026-27 regular season, Total Mortgage will
donate $18, honoring the franchise’s 18 titles. The donations will benefit Habitat for Humanity of Greater Boston, Inc., supporting its efforts to provide safe and affordable housing. "Total Mortgage has built a strong presence across New England and at the same time has maintained a clear commitment to the communities it serves," said Celtics Chief Partnership Officer Ted Dalton.
"We see a real opportunity through this partnership to create meaningful programs for our fans and communities, including the Home Assist campaign, which will work towards supporting safe and affordable housing."
"As one of the few mortgage companies in the country proudly headquartered in New England, we are thrilled to align the Total Mortgage brand with the Boston Celtics, one of the most storied and successful franchises in all of sports," said Total Mortgage, Chief Revenue Officer Christopher Affinito.
"From the very first conversation with the Celtics, we recognized right away that our organizations shared the same common values in giving back to the local communities and markets we serve. This partnership marks a monumental moment for Total Mortgage, and we truly believe this move will play a vital role in our continued success and our growth here in New England."
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This article originally appeared on Celtics Wire: Boston Celtics announce new partnership with Total Mortgage
