Amica Mutual Insurance Company has launched a new brand campaign featuring Boston Celtics star Jayson Tatum according to a recent press release. This marks the company's third collaboration with Tatum, emphasizing the importance of preparation in managing the unexpected. The campaign draws parallels between Tatum's strong defensive skills on the court and Amica's commitment to providing optimal protection for its policyholders.
Tatum, recognized for his defensive versatility, illustrates that effective defense is proactive rather than reactive. It involves thorough preparation and foresight. Amica, per the release, similarly anticipates customer needs, develops tailored plans for them, and assists them in preparing for unforeseen circumstances.
"At Amica, we give policyholders the tools they need to protect what matters most, helping provide peace of mind," said Amica Chairman, President, and CEO Ted Shallcross. "Jayson shares our belief in the importance of preparation, making him a natural partner for this campaign."
"Whether it’s defending the court or protecting what matters most, the best defense is built long before you need it," Tory Pachis, Chief Growth and Marketing Officer at Amica, said.
"Thoughtful preparation is at the heart of what Jayson brings to the game and what Amica brings to our customers every day. This campaign brings that connection to life by showing that proactive preparation can make all the difference when the unexpected happens."
To see the spot for yourself, visit http://www.amica.com/landing-page/jayson-tatum
Listen to "Havlicek Stole the Pod" on:
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This article originally appeared on Celtics Wire: Amica announces new campaign with Jayson Tatum, Boston Celtics
