On Tuesday, Kevin Durant and the Texas Longhorns announced a new NIL program in partnership with Nike for athletes to receive access to KD PEs, apparel, and more, including an annual sports business summit open to all University of Texas student-athletes and sports business students to foster business education with the inaugural summit taking place this year and featuring marquee speakers, content and storytelling strategy sessions, financial literacy planning, and more.
Women’s basketball standout
Madison Booker is the first Texas athlete to partner with the program.
“My time at UT had a huge impact on not only my basketball career, but on me personally,” said Durant. “Supporting players during their college playing career was always a goal, and I’m thrilled to be able to expand our partnership with UT, bring Boardroom into the mix, and create programming that benefits all UT student-athletes.”
“It means a lot to be a Nike athlete,” said Booker. “Honestly, it’s a blessing. I think that’s also part of why I came to UT — the opportunities here are amazing.”
Future signings will take place across Longhorns sports.
