Streaming services are emerging at an alarming rate as companies seek ways to capitalize on the rampant cord-cutting tactics employed by Millennials and other younger generations (and even some older folks, too).
Market saturation be damned, new companies, rebranded companies, and other entities seem to be emerging on a monthly basis. The Hollywood Reporter recently provided some insight on the ambition of Versant, the parent company of Fandango, which will hosts Bundesliga games this season on its
platform:
Versant wants to battle Tubi, Pluto and Roku Channel in a bid for free streaming scale.
The media company is overhauling its free streaming service, dropping the “Fandango At Home” branding in favor of a streamlined “Fandango” name, and adding a slew of new content and features as it seeks to grow a meaningful streaming business.
According to Will McIntosh, Versant’s president of digital platforms, the explosive growth of other free streaming platforms was a big part of why the company is choosing to invest in the space.
“Obviously the market has been validated by some of the largest players, Tubi probably most prominently in that,” he says, also noting the success of Pluto and Roku Channel, among others.
But Versant plans to lean into Fandango’s brand identity of new and recent theatrical films to help stand out, as well as its millions of consumers who have accounts to purchase movie tickets or movies at home.
Fandango is expected to add more sports to its portfolio and make a charge at battling the likes of Tubi and Roku. Ultimately, this is a massive risk for the Bundesliga to take, but maybe the gamble will eventually pay off.
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