In an alternate timeline in which college athletics programs are bought and sold like professional franchises, a new analysis found that Texas football would be valued at more than $2.2. billion—the highest in the nation, more than runner-up program in the study, Texas A&M, which fetched a valuation of whopping $1.59 billion.
The study was led by Dr. Ryan Brewer, an associate professor of finance at Indiana University Columbus.
The Wall Street Journal was first to report the story.
By comparison, a Forbes
valuation of the Dallas Cowboys last year found that the franchise was worth $13 billion.
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
Austin American-Statesman: Who are the 10 best Texas football players in the NFL?
Austin American-Statesman: Texas freshman Aaliyah Crump focused on her return, not redshirt
Austin American-Statesman: Texas football: What OL transfers mean for QB Arch Manning
247Sports: Horns247 Staff Roundtable: 3 most important players Texas football retained during transfer portal window
ICYMI IN BURNT ORANGE NATION
No. 4 Texas WBB demolishes Texas A&M, 80-35
How Texas regressed in 74-70 loss to Texas A&M
Akron linebacker Markus Boswell commits to Texas
Texas offers 2027 QB Ty Knutson
RECRUITING ROUNDUP
Austin American-Statesman: Texas football transfer portal hub: Who’s staying and who’s leaving
Dallas Morning News: 2026 Transfer Portal Rankings: How high do classes of Texas, Texas Tech, A&M, others rank?
247Sports: Nation’s No. 2 DL Kasi Currie recaps first visit to Texas
247Sports: In-state OL Peyton Miller holds Texas in high regard, set to see UT staff again this week
247Sports: The Stampede: Five visitors from Saturday’s Junior Day that have the highest chances to end up at Texas
247Sports: Blue-chip QB Neimann Lawrence focused on three, and with eyes on transfer portal reliance
247Sports: Horns247 recaps Saturday’s Texas Junior Day
Inside Texas: Inside Scoop: Junior Day guests trending for Texas’ 2027 class
Inside Texas: RPM for Texas to land a QB in the 2027 class
Inside Texas: Four-star WR Tre Moore leaves Austin impressed after Texas Junior Day visit
Inside Texas: Texas Football 2026 Roster Tracker: Takeaways and thoughts as we head into a new period of portal madness
Inside Texas: From Evaluation to Offer: Kyle Flood pulls trigger on 6’6, 305-pound OT Jasper Ngokwere
SEC SHOWDOWN
Inside Texas: The Reheat: First reactions to the way-too-early top 25
Inside Texas: Texas lands three players on Perfect Game’s preseason All-SEC team
Good Bull Hunting: Texas A&M portal addition recap
Rock M Nation: What can Garrett Riley do for you?
And The Valley Shook: LSU baseball opens top-2 nationally
Red Cup Rebellion: Ole Miss men’s basketball is alive again after 3-game win streak
Rocky Top Talk: Three observations from Tennessee’s disappointing loss to Kentucky
Roll ‘Bama Roll: Tide finally wins in Norman
A Sea Of Blue: 6 risers from Kentucky’s monumental comeback wins vs. LSU and Tennessee
WHAT WE’RE READING
SB Nation: NFL’s final 4 playoff teams, ranked by their chances of winning Super Bowl 60
SB Nation: 6 Bills head coaching options after Sean McDermott firing
SB Nation: How Curt Cignetti built Indiana’s national championship football roster
NEWS ACROSS LONGHORN NATION AND BEYOND
- Not a bad stat.
