It’s July now, which means we’re officially in a new NBA year. The 2026-27 season is on the horizon, and maybe this is the year I make some basketball resolutions. Think New Year’s resolutions, except they’re about being a better fan, a better writer, and somebody who absorbs the sport a little differently. I’ll do my best to adjust my attitude on a few things. One of those things? The NBA Cup.
I’ve had a hard time embracing it, especially after what happened last season. Sure, the Suns made the NBA
Cup for the second time in three years, and their reward was a date with the Oklahoma City Thunder. The Thunder beat them by 50. As a bonus, they also got matched up with the team that lost on the other side of the Western Conference NBA Cup bracket, which happened to be the Lakers.
So, by playing well, they earned two games against superior opponents. What a prize. That’s fine, I guess. By the end of the season, though, I’m sure we’d all rather the Suns had a couple more wins in their pocket than an opportunity to be stress tested by elite teams in November. Two more wins and the Suns would’ve finished 49-33 and secured the sixth seed. The disease of what if, amiright?
But again, I’m going to try to put all of that aside. I’m going to try to embrace the NBA Cup, the corporate sponsorships, and those funky-looking courts.
Why do I bring all of this up now? Because the NBA Cup groups have been announced. Oh joy! Fantastic!!! We now know where the Phoenix Suns landed and who they’ll be playing. They’ve been assigned to West Group A alongside the Nuggets, Rockets, Mavericks, and Jazz.
NBA Cup group play begins on October 30 and runs through November 27. Every team will play the other teams in its group once, and the winner of each group, along with one wildcard team from each conference, will advance to the eight-team, single-elimination knockout round.
One thing is different this year. The quarterfinals and finals are getting a new home. After three years in Las Vegas, they’ll be played at Hinkle Fieldhouse in Indianapolis. Shout out to Shams for tweeting it out right after free agency opened on Tuesday. While we’re all sitting around waiting for free agent news, he’s telling us NBA Cup news. (smile John…nod…don’t get upset…)
The NBA Cup has become something of a proving ground in recent years. Teams that have reached the finals have gone on to find success later in the season. Look at last year. The New York Knicks beat the San Antonio Spurs in the NBA Cup Final, then did it again in the NBA Finals.
Maybe that’s the angle I’ll take. Maybe you want to make the NBA Cup because it’s a preview of what’s to come later in the season! I’m trying…I’m trying.
