The New Orleans Saints have announced that they been granted international marketing rights in Italy as the NFL expands their Global Markets Program.
Launched in January 2022, The Global Markets Program grants NFL clubs’ access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the United States.
“We are excited to be awarded Italy as our second NFL Global Markets Program territory,” said Saints Owner Gayle Benson. “Italy’s passion for sport and its vibrant communities make this an extraordinary opportunity for our organization. We look forward to connecting the Saints brand with fans in Italy, strengthening ties between our regions, and creating meaningful avenues for investment that support businesses throughout our city and state.”
This expansion represents the Saints’ second international territory within the initiative, following the designation of France in 2023. The selection of Italy underscores the Saints’ growing leadership in global engagement and reflects the NFL’s recognition of the team’s commitment to expanding the sport’s international footprint.
