What is the story about?
Per ESPN’s Shams Charania, Steph Curry and Under Armour have decided to part ways after 13 years of partnership.
Meanwhile, Curry’s planned lineup will continue throughout 2026 under the Under Armour fold, but thereafter will become an independent outfit. It remains to be seen whether Curry will decide to put the brand
up for bidding. If so, plenty of giant shoe companies – such as Nike, Adidas, etc. – will certainly throw their names in the bidding war, with huge money involved for the chance to partner with one of the sports world’s biggest superstars.
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