Bayern Munich recently signed a three-year deal with Mega Casino World, an iGaming brand who is now a designated Official Regional Partner in the greater Asian region (via Bayern’s official website):
FC Bayern Munich anounce a three-year commercial partnership with Mega Casino World. The Asian iGaming brand secures the title of Official Regional Partner across an expansive portfolio of Asian markets. The agreement places the German football powerhouse at the center of a major commercial initiative.
This spans South Asia, Southeast Asia, Central Asia and East Asia. The partnership further expands the club’s international partnership network in the region.
The partnership is slated to begin just in time for the new season, which kicks off this Friday night, and it will cover three football seasons until June 30, 2029. The agreement is expected to provide an extended commercial framework for promotions and football-related communications.
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Under the collaboration, FC Bayern’s heritage and deep roots in building a football community has been the main driver for the partnership. It is anticipated to create much excitement between MCW and the club’s football followers in Asia. This broad reach throughout the region creates an extensive footprint across markets. These reflect diverse football backgrounds and recreational preferences.
FC Bayern Munich’s international partnership strategy is the foundation for community building. The club maintains structured operations across Asia, FC Bayern is represented in Seoul and runs offices in Shanghai and Bangkok.
According to the report from Bayern’s official website, the iGaming brand first partnered in Germany with Bundesliga International in 2023. The agreement with FC Bayern builds upon Mega Casino World’s existing football partnerships in Asia. Having held past partnerships with top clubs in Europe [such as Spanish club Atletico Madrid], MCW cements its place among a top destination for football fans in the region. This further reinforces FC Bayern Munich’s global charisma while extending its connection with football audiences across these key Asian regions.
“Asia is an important market for the club,” said Rouven Kasper, Bayern’s Chief Marketing & Sales Officer. “For this reason, we are very happy to start and develop this regional partnership. Mega Casino World has a strong portfolio and a significant following throughout Asia. We are optimistic that this cooperation will broaden our reach in the Asian market. The three-year commitment with Mega Casino World will lift our commercial presence throughout Asia.”
Jeosid Dave Monarca, Director of Mega Casino World, said on behalf of MCW that they are “pleased to enter this regional partnership with FC Bayern Munich and recognize the club’s leading position in international football. We have made notable strides, and this three-year agreement outlines a comprehensive strategy for international outreach, reinforcing our brand’s connection. We are delighted to partner with FC Bayern Munich as we continue expanding our presence across international sport. Their global reputation provides an excellent avenue for both sides to strengthen our reach and connect with football audiences across the region.”
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