We knew Adin Ross’ Brand Risk 14 would be a s–t show, but did we anticipate just how much of a s–t show it would be? Absolutely not.
The Influencer combat sports show was held in the UFC’s Meta Apex building. It featured some big names in the sideshow carny world of YouTubers, pseudo-celebrities, and former athletes. It was somehow even licensed by the Nevada State Athletic Commission, with pro boxing bouts and all the main card freakshows being designated as amateur.
When the NSAC gets involved, there’s
a certain level of safety and scrutiny that you’d hope happens which simply didn’t on this card. One bout was between William Norwood Jr aka “Ray J” and DeWayne Stevenson aka “Supa Hot Fire.” Ray J was literally in the hospital at the start of 2026 after a bad case of pneumonia led to heart failure. That didn’t stop him from getting into the ring against “Supa Hot Fire,” who knocked him out in the second round.
That’s where things went from irresponsible to potentially criminal.
“Yo, I thought we had a plan!” Ray J declared on the mic, speaking directly to his opponent. “Like a motherf–ker. For real my n–ga? That’s janky as f–k. I don’t wanna say too much because I don’t wanna get anybody in trouble but damn, my n–ga. N–ga, we took an L tonight. I gotta talk to this n–ga about this. How much money we lost!”
The fight between Ray J and “Supa Hot Fire” was suspicious from the start, with “Supa Hot Fire” refusing to throw a single serious punch in the first round. In the second round, Ray J backed him up against the ropes, prompting a single punch from “Supa Hot Fire” that spun Ray J around and made him collapse against the ropes (watch highlights here). “Supa Hot Fire” didn’t keep punching … he watched Ray J stumble back, turn, and fall, and it was the one moment during the whole fight that he wasn’t smiling.
Let’s be clear: anyone that’s betting on these Influencer freakshow events gets what they deserve as far as integrity goes. There’s a reason sportsbooks weren’t touching it, and only the sketchiest of predictive markets had any online play. If you’re betting on stuff this dumb, just stop and get help.
That being said, you can’t have fixed fights that are overseen by the Nevada State Athletic Commission in Las Vegas. Fixing fights is illegal, no matter how dumb and pointless those fights are. Having a fixed fight happen at a licensed event inside the UFC Meta Apex is a bad look.
Will anything come of this? Despite a lot of tough talk from everyone, we’ve seen very little action in the combat sports space when it comes to actually digging deep when something suspect goes down.
