Apple’s Senior Vice President Eddy Cue—one of the most influential figures in the global tech and entertainment ecosystem—spoke to Marca in a wide-ranging interview that felt less like a corporate exchange
and more like a love letter to Real Madrid’s ambition, innovation, and global pull.
Cue didn’t hide his awe. From the moment he stepped into the renovated Bernabéu, the Apple executive knew he was witnessing something that belonged to the future:
“If I had woken up at the Bernabéu, I would have thought I was on Mars or another planet.”
A Two-Hour Conversation With Florentino Pérez That Changed Everything
What impressed Cue most was not the stadium itself, but the man behind the vision.
He described spending nearly two uninterrupted hours with Florentino Pérez—two hours he will “never forget.”
“Florentino Pérez and I spent almost two hours talking about the future, about what we want to do, about how we can improve. That’s what impressed me most.”
Cue recalled a president who refuses to live in the past, despite everything Madrid has already conquered.
“He wants to be better. He wants to win more. He has an incredible vision… he wants 15 more trophies.”
“They are the best in the world, but always looking to be better”
Cue praised the identity of Real Madrid as a club that never settles, no matter how many titles they have.
“I loved the vision, the energy of a person and a club that has achieved so much… they are the best in the world, but they are always looking to be better.”
The Infinite Bernabéu: Bringing the Stadium to the Entire Planet
Cue has already seen parts of the “Infinite Bernabéu” digital project—a groundbreaking technological collaboration between Apple and Real Madrid—and he believes it will redefine the way fans experience live football.
“It’s going to look incredible. One of the things that’s really difficult is that when you’re watching a match on TV, you lose some of the energy… And that’s one of the things we believe you’ll feel much more when you see the project we’re doing with Real Madrid.”
Cue describes it as a global portal:
“Infinite Bernabéu is a place where anyone can experience a match with a sense of presence and emotion. It will be like opening the stadium doors to the entire planet, without limits.”
For him, the future of sports broadcasting is crystal clear: viewers must feel like they’re inside the stadium.
“You have to feel like you’re there. It’s not just what you see. It’s the sound, the emotion, the feeling of presence. That’s the difference.”
Cameras Inside the Goal: A Technological Revolution
Cue revealed several technical innovations Apple is pushing, inspired by advances tested in American football and even Formula 1 filmmaking.
“We’re putting phones in places where traditional cameras can’t go. We did it live for the first time in American football… it looked the same as, or even better than, professional cameras.”
His dream for football broadcasting? To eliminate blind spots entirely.
“I’d like to put cameras inside the goal, five if necessary, to show every angle. We did it in the F1 movie by putting cameras inside the cars. It offers an experience that was previously impossible.”
A Spanish Heritage Fueled by Creativity
Cue also spoke passionately about his own connection to Spain through his grandfather.
“My grandfather was Spanish. My Spanish heritage is passion. You walk through Madrid and you can feel the energy.”
A Partnership Built for the Future
“The good thing they have, and what we have, is the vision of what we want to achieve. We want to achieve much more. We’re going to take it step by step.”
Cue believes the numbers speak for themselves—and may one day reach historic heights.
“Someday, 200 million people from all over the world will be sitting down to watch a Real Madrid match. That’s the vision.”
This collaboration, he promises, is only getting started:
“This is something we are going to continue doing with them for many years. We have the vision to achieve much more.”
