Tim MacMahon of ESPN published a mid-season report on Cooper Flagg Thursday. It featured thoughts from opposing teams’ personnel and statistics comparing him to great teenagers of years past, like soon-to-be
Hall of Famer LeBron James. The reviews were raving. One Western Conference scout said he was “better than advertised”. An East scout called him a “winning player”. And, my favorite quote, one West general manager said, “his greatest strength is his competitiveness”.
Throughout the piece, the common sentiment became clear: Flagg is an uber-talented, uber-driven star-in-the-making. What he can be is better than you think, and what he will be has a less volatile floor than you realize. And if you have watched him this season, you have seen this play out in real time. I found a draft profile from around this time last year, where they labeled his weaknesses as not being able to handle perimeter pressure, a question mark over his isolation scoring ability, and the fact that he needs to get stronger to handle contact. It has not even been 50 games into his rookie campaign, and his lack of turnovers (2.2 per game), clutch scoring (ninth most in the NBA), and ability to get downhill at will (53.5 percent on 11.4 drives per game) have put those concerns to rest.
To say the sky is the limit for Flagg would be doing him a disservice. He is improving at a rate even bullish analysts have undersold. The narrative he has had since high school is that his defense would translate to the next level, but it remained to be seen how quickly his offense would come along. In 37 college games, he averaged 19.2 points on 48.1 percent shooting. Through 41 NBA games, he is at 18.8 points on 47.8 percent shooting. Every question we have asked has been answered (except for three-point shooting). As a 19-year-old rookie, the eye test tells you Flagg can be anything he wants. And, according to Tim MacMahon, the league agrees.
The most meaningful aspect of MacMahon’s reporting is that it confirms a thought I have had since the Mavericks secured the number one pick last May: the intangibles will define him, not his raw skill. Being a good player does not make you a part of a winning formula (see Bradley Beal and LaMelo Ball). There is plenty of talent in the NBA. What there is not an abundance of is winners. With the amount of money that has been pumped into not only professional sports but also college sports in the last few years, it is easy to lose sight of winning. Flagg is not someone who has fallen victim to that. His physical frame and talent will prevent him from being less than a very good player. But his mindset, his addiction to improvement, and his singular commitment to winning will make him great. How great he will be is something only he can determine.
