The Los Angeles Rams need a third wide receiver behind Puka Nacua and Davante Adams, and Bills wideout Keon Coleman could fill that need. Coleman has yet to break out in the NFL, and L.A. might be the perfect environment for him to thrive.
Now, the former Florida State standout is currently not on the trade block. He’ll be entering his third season in Buffalo following a tumultuous first two years in the league. With first-year head coach Joe Brady at the helm, the Bills have “hit the reset button”
with Coleman, perhaps hoping third time will be the charm with him.
Who actually knows how long this “reset button” will last in Western New York. Did everyone else forget about Bills’ owner Terry Pegula throwing Coleman under the bus after the team fired coach Sean McDermott? In case you did, let’s roll the tape!
Talk about awkward! Besides a cryptic social media post from Coleman that was quickly deleted after Pegula’s statements, he AMAZINGLY didn’t immediately demand a trade. It’s admirable to see his restraint when other players would have happily pulled the trigger on a trade.
But at the same time, where is your pride, Keon? The Bills’ front office clearly doesn’t believe in him being able to reach his full potential, considering the team traded for DJ Moore this offseason. Buffalo has needed an upgrade at the position since parting ways with Stefon Diggs, and it’s evident they aren’t patient enough to let Coleman develop on his own time as the team contends for a Super Bowl title.
Coleman, while mostly unimpressive during his Bills tenure, has been far from a significant bust his owner made him out to be. In 26 games, including 18 starts, he has amassed 67 receptions for 960 receiving yards and eight touchdowns on 116 targets. Again, not earth-shattering numbers, but enough to show that growth is possible, even if there were slight dips in his yardage and yards per game.
On the surface, the Bills are being patient and giving him what is likely to be his last chance with the franchise. While Buffalo is unwilling to trade him now, that could always change closer to the season, and especially ahead of the trade deadline.
Los Angeles would truly give Coleman a chance to hit the reset button, as he would not be faced with pressure to be “the guy” right away. He would play behind Nacua and Adams and have a chance at more playing time because of the Rams’ lack of a third receiver. Coleman also appears better-suited as a role player, like a WR2 or WR3, instead of an offense’s top target, which is perfectly fine, given how many players have made careers doing exactly that.
There is zero guarantee that Coleman would break out with the Rams, yet he would be in a place more willing to be patient as he develops. He’s playing on borrowed time in Buffalo, so the team will trade him sooner rather than later if the right offer is sent their way. L.A. should give Coleman a shot if no one stands out at the WR3 spot this summer.
