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When I was gallivanting around Washington, D.C. a few weeks ago, I saw that Ted Turner & Bobby Cox had passed away. I wanted to comment on that, as those two fellows had a surprising impact on my “baseball upbringing”, if you will.
Let’s start with Ted Turner. Perhaps best known for starting CNN (a 24/7 news channel? No one will ever get into that), Turner also created the TBS (Turner Broadcasting System) cable TV channel, which was included in cable packages across the nation. Why was this important
to baseball fans? Well, alongside James Bond movie marathons & WCW professional wrestling, TBS became the broadcast home of the Atlanta Braves (which Turner also owned). As far as I know, this was the first time an MLB team could be routinely followed out-of-market by a mass audience.
(Side note: Billionaire Ted also established TCM—Turner Classic Movies—and bought out old studio back catalogs simply to fill air time. Without that endeavor, a film like It’s A Wonderful Life would never have been re-discovered and now-revered).
How did this have an impact on me living in northwest Minnesota? You have to remember that I started following MLB—in 1996—when the Minnesota Twins were the joke of the league. In a sense, it is truly amazing I stuck with it at all. But I fell hard for baseball and the Braves were the class of the league in the late-1990s. Granted, I was usually rooting against them and for the underdog (what a world!) New York Mets of Mike Piazza, Al Leiter, & Benny Agbayani vintage. Either way, it allowed me to watch highly-competitive baseball from time to time as opposed to the Twins slogging through their doldrum late-90s.
The manager of those ATL squads? Why, Bobby Cox of course! Excluding the never-concluded 1994 campaign, Cox presided over a mind-boggling run of 14 consecutive division titles for the Braves (1991-1993, 1995-2005). Over 29 skipper seasons with Atlanta & the Toronto Blue Jays, Cox compiled a 2504-2001 record (.556 WP), one World Series title (though not two), four other NL pennants, and a plaque in Cooperstown.
I don’t care how much he leaned on his “Big Three” SP of Greg Maddux, Tom Glavine, & John Smoltz—a track record like the one he put together speaks for itself. He was also a Gardenhire-esque source of entertainment in that he set the all-time MLB record for manager ejections—even surpassing the notoriously wicked John McGraw in terms of getting the ‘ol heave-ho from the Men in Blue!
A final thought to mull over here as the Twins are set to clash with the Pittsburgh Pirates this afternoon: in the span of the 1991 to the present—not all that long in the grand scheme of things—cable TV went from nascent curiosity to in 90% of TV-watching homes to the most hated enterprise in business to almost obsolete (we are currently here) to being pined for in an uber-fragmented TV landscape (we are also here). Remarkable—Ted Turner and his irascible-but-brilliant manager were right in the middle of all of it.
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