For several years now, the Buffalo Bills have held an open-to-the-public, complementary practice known as “The Return of the Blue & Red” at their home stadium in the midst of training camp at St. John Fisher University. The event has served as a fantastic community builder for Bills Mafia, many of whom often find themselves unable to attend training camp over an hour away east in Pittsford, NY.
With a new era and a brand-new Highmark Stadium, comes a change to the “Blue & Red” practice. Instead of
it being an event open to the general public, where before ticket requests were submitted, now the event will be made exclusive for season ticket holders, per a report by Ryan Talbot.
There are cases to be made for and against this move, which Talbot points out will function as the “first event at the new Highmark Stadium.” It’s generous of the franchise to acknowledge their season-ticket holders, especially given the financial commitment made by so many in purchasing PSLs.
That said, there’s also a huge segment of the fan base unable to afford season tickets, and who now find themselves likely shut out of a free event at the new stadium. That is to say “likely” because there’s always the potential for season-ticket holders to offer up their tickets to this event.
How does this new land with you — will it affect you at all, or is this instead a smart move by One Bills Drive to foster engagement with their core customer base?
