Bills news: How is Keon Coleman preparing for pivotal season?

ORCHARD PARK, NEW YORK - JANUARY 04: Keon Coleman #0 of the Buffalo Bills runs after the catch in the third quarter at Highmark Stadium on January 04, 2026 in Orchard Park, New York. (Photo by Timothy T Ludwig/Getty Images) | Getty Images The Buffalo Bills are under a lot of scrutiny to perform and

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What is the story about?

The Buffalo Bills are under a lot of scrutiny to perform and finally get to (and hopefully win) a Super Bowl during Joe Brady’s first season as head coach after taking over for the fired Sean McDermott.

One of the Bills under the most pressure to perform this year is third-year wide receiver Keon Coleman, who has shown flashes of his potential since being drafted with the first pick in the second round of the 2024 NFL Draft.

Today’s edition of Buffalo Rumblinks leads off by hearing from Coleman on why

he is facing a “make or break” year with the Bills, and what steps Coleman is taking to shake off his issues and validate Buffalo taking him as the N0. 33 overall pick.

Check out the stories about how Coleman knows he must perform on the field this year, and then let us know in the comments section how much confidence you have in Coleman to fulfill his potential.

Keon Coleman facing “make or break” year

Since entering the league out of Florida State, Coleman has faced plenty of criticism during for his effort and for his maturity, being benched twice during his rookie season and once last year for being tardy. While he hasn’t directly come out and said it, with his comments made after firing Sean McDermott, it’s certainly fair to question whether owner Terry Pegula believes that Buffalo squandered its high draft pick on Coleman in 2024.

Coleman’s first two seasons in the NFL have been a roller coaster, as he has recorded 67 catches for 960 yards and eight touchdowns in 26 regular-season games with five catches for 68 yards and one touchdown in five playoff games.

In Buffalo’s epic, come-from-behind win over the Baltimore Ravens in Week 1, Coleman dazzled with eight catches for 112 yards and a TD…then didn’t surpass 50 receiving yards in a game the rest of the year. Coleman for his part vows the maturity and tardiness issues are a thing of the past, and he has been working with former Bill Stevie Johnson on improving his route-running and making himself into a reliable target for Josh Allen.

“It’s time to put it all together,” Coleman said. “[Outside comments] I don’t really care to hear them. It’s time for me to just put it out there on the field.”

Coleman said that instead of feeling like he’s competing for a spot on the 53-man roster and playing time, he understands that his “job is solely up to me.” For his part, Brady told ESPN’s Alaina Getzenberg that Buffalo’s embattled wideout has enjoyed an “outstanding offseason” so far.

“[Coleman’s] in a really good place and that’s nothing different than he’s had in the past,” Joe Brady said during Buffalo’s mandatory minicamp in June. “…You feel him coming off the football, you feel the stride, you feel his size … It’s the consistency and the routine and everything he’s doing, but handling everything like a pro … And a guy like Keon, he’s positioned himself in a great place and just got to continue to build on that.”

Even more Bills news

Examining Buffalo’s inexperienced depth at offensive tackle behind starters Spencer Brown (pictured below) and Dion Dawkins. Plus, sizing up the competition to win the left guard job; a slimmed-down Dawkins will be protecting Josh Allen’s blindside; how new wide receiver DJ Moore is being counted on to fill an important role on offense; how Give 716 Day gave back to Western New York charities; and more!