Conor McGregor needs to keep his brand alive.
Using the media is far cheaper than hiring a public relations firm, which is why the former UFC double champ continues to tease a comeback sports comeback. That said, “Notorious” may soon become the boy who cried wolf after more than four years of empty promises.
Former UFC heavyweight champion, Daniel Cormier, is convinced “it’s over.”
“It’s over for him,” Cormier told Club Shay Shay. “Conor McGregor … he’s trippin’. He made way too much [money]. He went
from plumbing to making … he sold that liquor for what, $500 million? It’s too much. He got $100 million for fighting Floyd [Mayweather]. Then he was doing pay per views like nothing. Him and Khabib did two and a half million pay per views. Conor says he wants to fight all the time and everybody kind of … they jump to it. But it’s like, he wants to stay relevant. He wants to stay in the news. He wants the notoriety of being Conor McGregor without having to be Conor McGregor. And that kind of sucks because when he was the man, I bet you tapped into the UFC more than ever because he could sell a fight. He was good. He was very good.”
You’re not the same person “once you get that kind of money.”
UFC CEO, Dana White, would still favor Conor McGregor over Jon Jones, at least when it comes to headlining the UFC White House card in summer 2026. Working against Cormier’s argument is the fact that “Notorious” recently reentered the promotion’s drug testing program.
All we can do at this point is wait and see (and pray for healthy toes).
