With the offseason hitting Celtics fans much earlier than usual, there’s been a lot of discourse about the team outside of basketball. In particular, Jaylen Brown has been getting more attention than usual. His name has popped up in trade rumors, and fans and analysts alike have been holding a magnifying glass to every comment and action he’s taken since the season ended.
This year, JB was looked at as the definitive number one option for Boston given Jayson Tatum’s absence while recovering from his torn
Achilles. At the same time, Jaylen made himself more available to the public than ever before, live-streaming on Twitch throughout the season so he had an extra way to connect with fans and express himself. It was a decision that was likely made with the intention of having a more liberating experience, allowing JB to speak directly to his fans about what was on his mind, but the NBA world has only used it to tear him down so far.
Just a day after being eliminated from the playoffs, Jaylen went on a stream and took a moment to reflect on the season: “Man, this group is a special group. I’m so proud of this group, and the way we played… I’m so proud, and it was the favorite year of my basketball career. One, streaming with you guys, chat, was awesome. Like being able to talk to y’all was like therapy… Just being able to get on here, give y’all the perspective – ‘cause you know these narratives be going left and right – just to hear it from the horse’s mouth. But then also, just being able to be a part of a group that through the uncertainty came to fight, and came to compete, and came and went to war. I’ll take a team like that any day.”
The clip started to spread later that night and into the next morning. If you’d believe it, nobody was happy with what Jaylen said. Now if you’re looking at that full quote and wondering what people were mad about, I was in the same boat.
The issue that people took from it was that he called it his favorite season.
In their eyes, Jaylen was taking a shot at his co-superstar, Jayson Tatum. JB’s very explicit words got twisted into a supposedly implicit insinuation that it was his favorite season since he didn’t have to share the floor with JT, and that he finally got to be a number one option. If reading that made you roll your eyes, same.
People were also mad that Jaylen seemed “too happy” after an early playoff exit. They said he hopped on the stream too soon after the loss, and was not nearly mad or sad enough about it.
These narratives were given even more life when they were amplified by the likes of Stephen A. Smith, Nick Wright, and even popular Celtics fan accounts on Twitter. To make matters worse, Tracy McGrady, one of Jaylen’s friends and mentors, said that he heard from Brown that JB wasn’t happy with Celtics ownership, a comment that McGrady didn’t walk back until days later.
Cue the annual trade rumors.
Just a day after T-Mac’s initial comments, Brad Stevens gave his exit interview for the team, and addressed the comments directly. He emphasized that he’s been in communication with Brown throughout the season, and that JB has never come to him with any grievances, both parties seeing eye-to-eye.
Later that day, Jaylen went back to Twitch for another livestream. He did so to take all of these stories head on. First, he apologized to Brad Stevens and the Celtics organization, saying that Brad never should have had to address McGrady’s comments in the first place. He re-iterated that he loves Boston, has no issues with how things have been handled, and would “spend the next 10 years in Boston” if it were up to him.
Jaylen also addressed his comments about it being his favorite season: “I got to see it from a day-in, day-out basis where the expectations for this team was to fail. The expectations for this team was to be nothing, and for us to give in and to quit, and this team did the exact opposite. We fought every single day. We fought for everything. I got to see Jayson Tatum come back from an injury – mentally overcome what that takes… this is a part of the reason why it was my favorite year. You got to see all of these guys – all of my teammates grow. I got to see them overcome adversity as a group.”
The first statement should have been clear enough for those who took the time to listen to it. The second should have removed all doubt. “Should” doesn’t always end up being reality, though.
Narratives sell in the sports world. It seems like these days, some fans find more entertainment in the drama than they do in the actual games. Sports media tends to lean into that, and amplify it for the sake of clicks and ratings.
Unfortunately, I have to give Stephen A. Smith a little more of that attention he craves here. He made comments about JB’s streaming, and his doubling down on the “favorite season” comments, saying that “[Jaylen] needs to be quiet… unless you’re trying to get traded.”
Maybe I’m taking it too far, but to me, it reads the exact same as “shut up and dribble,” which is rich coming from someone whose only success in the sports world comes from commenting on the success, or lack thereof, of the people in a profession which he wasn’t cut out for. Smith makes his money doing the same thing that he’s telling JB not to do, and he lives to control the narratives, something which Jaylen is trying to do for himself.
I found it incredibly unnecessary, hypocritical, and tone deaf.
JB wasn’t a fan either, quote-tweeting the clip with a simple message: “I’ll ‘be quiet’/stop streaming if you ‘be quiet’ and retire let’s give the people what they want”.
Jaylen also shared a clip from Carmelo Anthony’s podcast where Melo was commenting on Brown’s streaming situation. In it, Anthony had this to say: “Why give a press conference to a company when I’m my own IP? I can go do my own press conference… Streaming is a new press conference. Right? Nobody wanna sit in a room no more and answer on five, six, seven reporters. They wanna get to the nitty-gritty of it and face it face-to-face with your followers and the people who’s actually watching. ‘Cause they’re the ones who’s really gonna ask the real questions. So, I get my message to you, then I get my message to everybody else.”
Melo hit the nail on the head. A lot of Jaylen’s message since he came into the league has been about embracing and achieving personal autonomy. He has always wanted to be in control of his own messaging, as well as his own destiny, which is part of why he created his own shoe brand instead of signing with one of the big dogs in the sneaker industry. Melo’s message was one of personal empowerment, which is likely why it resonated with JB.
Athletes have never had more power than they do in today’s day and age. There are a multitude of platforms that give them a voice they didn’t have in years past. Jaylen is far from the only one to take advantage of that.
Fans eat up looks into the players’ personal lives with documentaries like Netflix’s “Starting Five”, a show that followed the lives of five different NBA players in each of its two seasons. Tatum was part of the first season, while Brown was part of the second. Why are we okay with a Netflix director telling the players’ stories, but not the players themselves?
I would understand it more if the players were sharing disparaging comments, or otherwise sharing outwardly controversial or reckless statements when they were taking matters into their own hands, but why are we creating problems out of nothing? We shouldn’t be critical of players for using their voice to tell their own stories. They’re human too. We may just see them as basketball players, but they have lives well beyond the court. It’s not up to us to tell them what they should do with their free time, how they should react to a loss, how they should respond, when they can respond, or what they’re allowed to talk about.
Everyone will have their opinions. I think me telling fans not to comment on things like this would be incredibly hypocritical. All I ask is that if you plan on leaving those comments, try not to read too much into everything. Take a step back and look at these guys beyond the lens of them being athletes, and look at them as people, too.
