For the third time in three weeks, I find myself in a familiar spot. Fired up after a Chicago Bears primetime victory, I sit waiting to hear seventeen sweet words before I go to bed.
“Good, better, best. Never let it rest. Until your good gets better, and your better gets best.”
Carrie Underwood may have been waiting all day for Sunday night, but I’ve been waiting all night for Good, Better, Best.
Doctors may frown upon screen time before bed, but I can’t sleep until I see it. For those of you Bears
fans who prioritize a good night’s sleep over watching Ben Johnson give out game balls and shouting out his triumphant message, you might not realize that it takes a minute for the Chicago Bears social media team to edit these up and post for our viewing pleasure.
Last week’s Monday Night win in Seattle dropped at 11:53 pm Central Time:
The week before, a Thursday Night Football win against the Patriots dropped at 11:27 p.m. Central Time:
That one was a bit earlier and, let’s be honest, victory Fridays are easy to get through – you can catch up on sleep on the weekend.
So here we sit again, waiting for the social media team to drop another Good, Better, Best video after the Bears complete the Primetime Trifecta. This has been a great stretch as the Bears go into the bye week at 7-2, winners of 4 straight, even if this one was… weird. Even better for our sleep schedules, the next four games are noon kickoffs.
Sure, one of them is on Thanksgiving, and you might be distracted during family dinner, but if your family loves you, they’ll understand. Honestly, the whole family should be waiting to serve dinner until that video drops, but that’s a discussion for another day.
The beauty of the Good, Better, Best videos is more than a peek inside the locker room. For many of us, a Bears game is an all-consuming experience, and the videos provide a chance to cap the experience. It’s like a nice bourbon at the end of a big day to help us relax. We get to compare notes with Coach Johnson on who we think should get a game ball and, best of all, we get to see the men we cheer for every week celebrate their hard-earned victory.
It’s a brilliant piece of fan service by the Bears social media team.
Okay, it’s now past 11 pm and I’m going to cheat. The Sunday Night Football crew did us a favor and showed it at the end of the broadcast, and it is honestly what you might expect after that weird game. Jaylon Johnson gets the game ball, and they move into Good, Better, Best immediately. They’re thankful for the win, as we all are, but frustrated by the path it took to get there. I think we can all agree.
The prayer hands at the end really sums it up for me.
Drop a note in the comments on what time you watched this Good, Better, Best. Hit me with your honest timestamp. Are you a wait all night until it drops person, wait until morning, or did you just learn that these exist?
EDITOR: I’m an up-all-night person, so here’s the official version!
