After 28 seasons as the in-arena voice of the Philadelphia 76ers, Matt Cord has announced he will retire, bringing an end to one of the longest-tenured runs as a PA announcer in NBA history.
Cord’s path to the mic is
a quintessential Philly story. He got his start in radio at 93.3 WMMR in the early ’90s, and the Sixers gig came about through a chance connection. When Pat Croce bought the team in 1996, he told Cord he loved the energy he brought to the mic at Philadelphia Wings lacrosse games — and offered him the job. Cord officially took over as the Sixers’ PA announcer in 1998.
From there, he made the role entirely his own. Known for the sharp contrast between his thunderous enthusiasm for Sixers players and the flat, disinterested tone reserved for visiting teams, Cord became as much a part of the game-night experience as anyone on the court.
And he was there for all of it. The 2001 Finals run. “Slam-it” Samuel Dalembert. Andre “Iguodalalala.” Joel “The Process” Embiid. For nearly three decades, his voice was the soundtrack to every Sixers home game — the one constant through every rebuild, every playoff push, and every era. Now, for the first time since the late ’90s, Sixer games will sound a little different.
Who replaces the iconic voice is anyone’s guess. The Sixers’ G League affiliate, the Delaware Blue Coats, has had their announcer fill in for Cord at points throughout the season. It’ll be interesting to see if the Sixers go that route or bring in someone new entirely.
Whatever direction the organization goes, filling that seat won’t be easy. PA announcers don’t often get their flowers while they’re still on the mic, but Cord was always the exception. He wasn’t just a voice. He was part of the experience, part of the culture, and honestly, part of the team. Sixers fans will feel his absence the moment that first starting lineup is called and it doesn’t sound quite right.
Congratulations to Matt Cord on an incredible, legendary career.
