Outside of losing 100 games again, another negative trend continued for the Colorado Rockies in 2026.
With the fourth-straight season of 100 or more losses in the books, the Rockies also logged their worst season of attendance since 2006 this year (not including no fans in 2020 and a fan-limited 2021 because of COVID).
In total, 2,245,426 fans walked into Coors Field this season. That number is the third lowest in team history, trailing only 2005 (1,914,389) and 2006 (2,104,362). It also marks the third consecutive
season the total attendance has dropped, as the Rockies have fallen from No. 15, to No. 16 to No. 18.
The numbers for the last 25 seasons paint an interesting picture: one of an eager fan base, but also one that is slowing tapering off each year. Maybe that’s why it feels like there are more and more opposing fans, especially for teams like the Los Angeles Dodgers and Chicago Cubs.
While the running joke of Coors Field being the best bar in Denver remains true, and people still come to 20th and Blake each year, the numbers are dropping. You can see that in the average game attendance, which dropped from 30,057 in 2025 when the Rockies lost 119 games to 27,721 this year. Sure, many of those fans were cheering for the other teams, but it still results in revenue for the Rockies.
It was not enough revenue, however, to avoid raising season ticket prices 12% (read more on Walker Monfort’s justifcation for the hike here).
Despite recording their eighth-straight losing season, the Rockies still had more fans in attendance in 2026 than four other teams with winning records, including three current playoff teams: the Cleveland Guardians, Chicago White Sox, and Tampa Bay Rays.
They also set a new record for least tickets sold — 16,301 — for a single game when they beat the Houston Astros 9-7 on Monday, April 6. While some games early in the season can have snow and freezing temperatures, that wasn’t the excuse that day. The high was 68 degrees and the skies were sunny.
This has to hit the front office even harder because the overall attendance is up in Major League Baseball.
For the fourth-straight year, there were more fans who went to games. In the 2026 regular season, the total reached 71.75 million. That’s partially due to the Tampa Bay Rays being back at Tropicana Field, but still includes the A’s playing at Sutter Health Park — a Triple-A stadium — in West Sacramento.
Even though a lot seemed the same for the Rockies this year, it was the first year of a new front office and new philosophies, as well as manager Warren Schaeffer’s first full season in charge. Change doesn’t happened immediately. It takes time.
As much as the Rockies want to be like the Chicago White Sox, the chances of them righting the ship to the playoffs in 2027 doesn’t seem very likely. The turnaround did a lot for the White Sox fans, who went from 540,687 fans in 2025 to 1,986,425 in 2026.
The Rockies improved by 15 wins from 2025 to 2026. If they did that again in 2027, that would result in a 73-89 record. It’s not .500, but I would bet it would land more fans in seats. Hopefully, more of those fans would be cheering for the home team.
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