Real Madrid and VERSUSbet have expanded their commercial relationship after reaching a new five-year partnership covering Latin America.
VERSUSbet, the sports betting and online gaming company owned by Grupo Orenes, has already worked with Real Madrid for more than two years in selected European markets. The new agreement will extend that relationship into Latin America as the company looks to increase its presence internationally.
Brazil will be among the markets covered by the partnership, with VERSUSbet
becoming the first betting company to partner with Real Madrid in the country.
The Brazilian market is particularly significant for both parties. VERSUSbet views the country as an important part of its expansion plans, while Real Madrid have traditionally enjoyed a significant following in Brazil, which has also produced a long list of players for the club throughout its history.
The agreement will allow VERSUSbet to use its association with Real Madrid to increase its visibility across Latin America and establish the brand in new markets over the next five years.
Pedro García Cuestas, Grupo Orenes’ Director of Institutional Relations, described the expanded partnership as an important step in the company’s international plans.
“This alliance with Real Madrid in Latin America represents a strategic step of enormous importance for VERSUSbet and the entire Orenes Group,” García Cuestas said. “After more than two years of working together, we are taking another leap forward in our international expansion strategy hand in hand with the most influential and admired sports organization in the world.”
García Cuestas also highlighted Real Madrid’s global commercial reach as one of the major reasons behind the long-term agreement.
“Real Madrid transcends the sporting arena to become a global phenomenon of branding, leadership, and inspiration,” he said. “Partnering for the next five years with an institution that has this capacity to connect with millions of fans will allow us to strengthen our presence in Latin America, generate new business opportunities, and continue building an increasingly solid, approachable, and recognized brand in international markets.”
The deal represents another addition to Real Madrid’s extensive portfolio of regional commercial agreements, while providing VERSUSbet with a major platform as it looks to expand its footprint across Latin America.
