Newcastle United have reportedly agreed a new front-of-shirt sponsorship deal with KNOX Hydration for the 2026-27 season.
According to an exclusive report by The Shields Gazette, KNOX will replace Sela as Newcastle’s main shirt sponsor after the previous £70million partnership ended this summer.
“The Gazette can exclusively reveal Newcastle United’s front-of-shirt sponsor for the 2026/27 season,” the report stated.
KNOX had already been announced as Newcastle’s training ground sponsor in a £6million-per-season
agreement. The Gazette reported that the full package, agreed to ahead of next season, includes the current training ground deal and will be worth around £80million over three years.
Newcastle’s Darsley Park training centre will officially be renamed The KNOX from July 1 as part of the wider partnership.
“We are thrilled to welcome KNOX Hydration as a world-class partner,” Newcastle chief executive officer David Hopkinson said when the training ground sponsorship was announced. “This isn’t just a branding exercise; it’s a performance-led partnership that will also support our community.”
The Gazette reported that fans who bought authentic sponsorless shirts will be offered the chance to have KNOX added retrospectively, though that may not apply to replica shirts.
KNOX chief executive John Schaefer said the company sees Newcastle’s direction as aligned with its own growth.
“With new leadership and heightened ambitions, Newcastle’s trajectory aligns perfectly with KNOX’s own rapid ascent,” Schaefer said.
