The (financial) times, they are a changin’…
Hours after publicly announcing that longtime star Mo Salah would leave the club, Liverpool announced ticket price increases on its website:
Liverpool FC can confirm it will increase general admission ticket prices limited to inflation for the next three seasons, while freezing junior and local general tickets at £9 each.
-Pricing changes will be in line with CPI annual inflation rate from January of that year
-Cap placed on the level of pricing increases related
to CPI to be applied annually over next three seasons, up to a maximum of five per cent
-Adult general admission ticket prices will rise between £1.25 and £1.75 per person, per matchday
-Adult season tickets will increase between £21.50 and £27 next season – no more than £1.42 per game
-Junior tickets will remain frozen at £9
-Local general tickets remain frozen at £9
-Upper age for young adult tickets will rise from 21 to 24
-Senior concessions age range remains unchanged
-As recently announced by the Premier League, away tickets will remain unaffected
Liverpool offered more context for why the increases were necessary in its release:
This follows a period of eight ticket price freezes in the last 10 seasons and means adult general admission ticket prices will rise between £1.25 and £1.75 per person, per matchday ticket, while adult season tickets will increase by between £21.50 and £27 next season – which equates to no more than £1.42 per game for season ticket holders.
Any pricing changes will be in line with the Consumer Price Index (CPI) annual inflation rate from January of that year. This means that the inflation rate used for 2026-27 pricing changes will be based on the 12-month CPI rate to January 2026, which was three per cent.
There will also be a cap placed on the level of pricing increases related to CPI to be applied annually over the next three seasons, up to a maximum of five per cent.
Current match ticket prices on the Kop have not risen in more than 15 years, since FSG took ownership of the club – against a backdrop of cumulative inflationary rise across the economy of 45 per cent in that period.
Meanwhile, Anfield matchday operating costs have significantly increased, with rises of 85 per cent since 2016-17, and continued rises in the cost of football operations in general.
In the past four years, utility costs across the club have also increased by 107 per cent and business rates in that same period have grown by 286 per cent, while wages – excluding player salaries – have risen by 73 per cent.
Knowing this likely will not be well-received, Liverpool then shifted to reasons why this is not as bad as it might look:
Junior tickets will remain frozen at £9 for the 11th consecutive season and are the same price as local general tickets, which have been available to those with a Liverpool postcode since the 2016-17 season.
The upper age for young adult tickets will rise from 21 to 24 from next season, which increases the number of supporters who are eligible for a 50 per cent discount on adult general admission ticket prices.
The senior concessions age range remains unchanged, despite the club initially exploring options to increase the upper age limit in line with the state pension age.
As recently announced by the Premier League, away tickets will remain unaffected for the next two seasons at least.
The club has engaged with its official Supporters Board over the course of several meetings on ticket pricing, and thanks it for its important and significant contribution.
The Supporters Board has been clear from the outset that its wish was for a ticket price freeze for two seasons, in line with the Football Supporters’ Association campaign against ticket price increases.
However, after careful consideration across several meetings, the club decided this was not considered viable in the highly competitive environment it operates within, as it continues to invest on and off the pitch, and rising costs across the club that are outside of its control.
The Supporters Board also made it clear it was opposed to any inflationary increase being applied for more than one year. However, following due consideration, the club concluded that in order to limit price increases to CPI such increases shall apply for a three-year period.
BFW Commentary
To be very clear, we are not covering this at Bavarian Football Works to poke fun at Liverpool or even bemoan the increases. Instead, we like to share stories around the world of football when they can help detail the kind of change coming down the like.
With transfer prices and salaries rapidly rising, there will likely be a wave of financial change coming. How will Bayern Munich adjust to it? How will the Bundesliga survive without the same kind of revenue streams that Liverpool’s Premier League possesses?
These are the same questions that Bayern Munich executives have pondered of late and there is no good answer just yet. As for fans, it is best to be informed about the changes going on and not be blindsided when they hit Bayern Munich.
If you are looking for more Bayern Munich and German national team coverage, check out the latest episodes of Bavarian Podcast Works, which you can get on Acast, Spotify, Apple, or any leading podcast distributor…
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